Extra Credit Market Sizing Exercise

Read the following case study:

I-Corps Segmentation Case Study- Exercise 1-1.docx Download I-Corps Segmentation Case Study- Exercise 1-1.docx

Read the following guidelines on "counting noses" in a bottom up segment sizing effort:

Guide-Counting Noses-1.docx Download Guide-Counting Noses-1.docx  

Use the following template to do a new market segment sizing analysis for your project.  Please also take into account the feedback from the first analysis you submitted.  

Customer Segment Sizing Worksheet (3).xlsx Download Customer Segment Sizing Worksheet (3).xlsx

Submit the template for review.  You may earn up to 10 points of extra credit for your overall homework grade by completing this assignment by the due date.  No late submissions will be accepted or reviewed.