Rubric

Keep in mind that 199 students have already been assessed using this rubric. Changing it will affect their evaluations.
User research results
User research results
Criteria Ratings Pts
User personas
threshold: pts
30 pts Exemplary Three personas were described representing different categories of users for the project. The personas were grouped by attributes (e.g., goals, behaviors, and roles) important for the project. The personas were credible, detailed, and identified which tasks the personas would perform and why.
22.5 pts Accomplished
15 pts Acceptable One or two personas were described representing different categories of users for the project. Alternatively, the personas were missing critical detail such as which tasks the personas would perform and why.
7.5 pts Emerging
0 pts Unacceptable The personas were not provided or the majority of the information is irrelevant.
pts
30 pts
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Task descriptions
threshold: pts
30 pts Exemplary The three task descriptions tell a complete story of use, are independent of interface detail, and are credible in relation to the project. The tasks covered were non-trivial and core to the project.
22.5 pts Accomplished
15 pts Acceptable The descriptions of the tasks were provided, but one or two of them were incomplete, contained too much interface detail, or were not credible in relation to the project. Alternatively, one or two of the tasks were perceived to be trivial or peripheral to the project.
7.5 pts Emerging
0 pts Unacceptable The task descriptions were not provided or were incomplete or irrelevant.
pts
30 pts
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Method
threshold: pts
20 pts Exemplary The method created an opportunity to gain significant insight into the users and tasks for the project. The description included the research questions, descriptions of the participants, study locations, study dates, duration, questions asked (for interviews) or focus (for observations), and task artifacts reviewed. The method was described with enough detail that the user research could be repeated.
15 pts Accomplished
10 pts Acceptable The method was appropriate but missed reasonable opportunities to gain insight into the users and tasks for the project. Alternatively, there were a few significant omissions in the description that made it difficult to understand what was done (e.g., the user research could not be reasonably repeated).
5 pts Emerging
0 pts Unacceptable The method was not described or the information provided was irrelevant.
pts
20 pts
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Slide design
threshold: pts
10 pts Exemplary The design of the slide deck for the planned presentation enhanced the content. The choice of imagery, fonts, colors, and layout were effective; and the content had a logical organization.
7.5 pts Accomplished
5 pts Acceptable The design of the slide deck had noticeable problems, such as fonts being too small, too much textual content on the slide, or illogical organization. The problems, though present, did not overpower the content.
2.5 pts Emerging
0 pts Unacceptable The design of the slide deck had many noticeable problems, such as the fonts being too small, having too much text on the slides, or illogical organization. The problems overpowered the content.
pts
10 pts
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Delivery
threshold: pts
10 pts Exemplary The team delivered the presentation effectively, highlighted the key insights of the user research, and were well prepared for the presentation.
7.5 pts Accomplished
5 pts Acceptable The team delivered the presentation but there were noticeable issues with the delivery such as awkward pauses, skipping content, or team members interrupting each other or forgetting what to say.
2.5 pts Emerging
0 pts Unacceptable The delivery of the presentation was ineffective because the team was unprepared.
pts
10 pts
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