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Week 10 Team Assignment - Market Sizing Exercise (Final)
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Week 10 Team Assignment - Market Sizing Exercise (Final)

  • Due Apr 14 by 11:59pm
  • Points 25
  • Submitting a file upload

Read the following case study:

Customer Segmentation Case Study- Thought Experiment.docx Download Customer Segmentation Case Study- Thought Experiment.docx 

Read the following guidelines on "counting noses" in a bottom up segment sizing effort:

 Guide-Counting Noses Thought Experiment.docx Download Guide-Counting Noses Thought Experiment.docx

Meet as a team to discuss the case study.  Use the following template to do a market segment sizing analysis for your project.  

Customer Segment Sizing Worksheet - Week 10-1.xlsx Download Customer Segment Sizing Worksheet - Week 10-1.xlsx

Submit a completed copy of the template.

1744693199 04/14/2025 11:59pm
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Problem-Solution Pair & Pedal Diagram: In-class presentation Week 10 Individual Assignment