Week 10 Team Assignment - Market Sizing Exercise (Final)
- Due Apr 14 by 11:59pm
- Points 25
- Submitting a file upload
Read the following case study:
Customer Segmentation Case Study- Thought Experiment.docx Download Customer Segmentation Case Study- Thought Experiment.docx
Read the following guidelines on "counting noses" in a bottom up segment sizing effort:
Guide-Counting Noses Thought Experiment.docx Download Guide-Counting Noses Thought Experiment.docx
Meet as a team to discuss the case study. Use the following template to do a market segment sizing analysis for your project.
Customer Segment Sizing Worksheet - Week 10-1.xlsx Download Customer Segment Sizing Worksheet - Week 10-1.xlsx
Submit a completed copy of the template.