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Criteria Ratings Pts
Customer segment identified
threshold: pts
1 pts
Full Marks
0 pts
No Marks
pts
1 pts
--
Jobs to be done clearly articulated in customer language
threshold: pts
1.5 pts
Full Marks
0 pts
No Marks
pts
1.5 pts
--
2 or more pains articulated in customer language
threshold: pts
1.5 pts
Full Marks
0 pts
No Marks
pts
1.5 pts
--
2 or more desired gains articulated in customer language
threshold: pts
1.5 pts
Full Marks
0 pts
No Marks
pts
1.5 pts
--
Solution clearly articulated
threshold: pts
1.5 pts
Full Marks
0 pts
No Marks
pts
1.5 pts
--
Gain creators identified for each desired gain
threshold: pts
1.5 pts
Full Marks
0 pts
No Marks
pts
1.5 pts
--
Pain relievers identified for each pain
threshold: pts
1.5 pts
Full Marks
0 pts
No Marks
pts
1.5 pts
--
Total Points: 10 out of 10