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Classroom Location, Day, and Time Classroom Location, Day, and Time 1

wiki_page 3978845 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Spring 2025 Syllabus Spring 2025 Syllabus 2

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Office Hours-Thode Office Hours-Thode 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Teams Invite Teams Invite 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week #1 - Jan 22: Intro & Overview (Step 0)

Week #1 - Jan 22: Intro & Overview (Step 0) Week #1 - Jan 22: Intro & Overview (Step 0)

Context Module Sub Header

Do This Before Class 1

context_module_sub_header 4066699 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Homework #1 - Read/Watch Homework #1 - Read/Watch 2

wiki_page 4066906 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Reference Materials 3

context_module_sub_header 4066833 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Videos Relevant to Class #1 Videos Relevant to Class #1 4

wiki_page 3978870 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Additional Resources Class #1 Additional Resources Class #1 5

wiki_page 4117870 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Class Slides & Video 6

context_module_sub_header 4066834 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Attachment

TE 598 Sp 2025 - Class 1.v3.short.pdf TE 598 Sp 2025 - Class 1.v3.short.pdf 7

attachment 4105303 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Class #1 Video Class #1 Video 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Assignments Due 9

context_module_sub_header 4066836 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Deliverable Week #2 - Team Deliverable Week #2 - Team 20 10

assignment 3978873 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week #2 - Jan 29: Market Segmentation, & Beachhead Market (Steps 1-2)

Week #2 - Jan 29: Market Segmentation, & Beachhead Market (Steps 1-2) Week #2 - Jan 29: Market Segmentation, & Beachhead Market (Steps 1-2)

Context Module Sub Header

Do This Before Class 1

context_module_sub_header 4066920 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Homework #2 - Read/Watch Homework #2 - Read/Watch 2

wiki_page 4066905 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Reference Materials 3

context_module_sub_header 4066921 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Videos Relevant to Class #2 Videos Relevant to Class #2 4

wiki_page 3978874 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Worksheets (Steps 1,1a,2,3,4,5) Worksheets (Steps 1,1a,2,3,4,5) 5

wiki_page 4067124 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Additional Resources Class #2 Additional Resources Class #2 6

wiki_page 4117856 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Class Slides & Videos 7

context_module_sub_header 4066922 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Attachment

TE598 - Class 2 Market Segmentation.Short.pdf TE598 - Class 2 Market Segmentation.Short.pdf 9

attachment 4122687 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Class #2 Video Class #2 Video 10

wiki_page 3978876 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Assignments Due 11

context_module_sub_header 4066925 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Deliverable Week #3 - Team Deliverable Week #3 - Team 50 12

assignment 3978879 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Deliverable Week #3 - Individual Deliverable Week #3 - Individual 50 13

assignment 3978880 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week #3 - Feb 5: Customer Discovery - Primary Market Research (Steps 1A)

Week #3 - Feb 5: Customer Discovery - Primary Market Research (Steps 1A) Week #3 - Feb 5: Customer Discovery - Primary Market Research (Steps 1A)

Context Module Sub Header

Do This Before Class 1

context_module_sub_header 4066943 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Homework #3 - Read/Watch Homework #3 - Read/Watch 2

wiki_page 3978877 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Reference Materials 3

context_module_sub_header 4066944 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Videos Relevant to Class #3 Videos Relevant to Class #3 4

wiki_page 3978881 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Worksheets (Steps 1,1a,2,3,4,5) Worksheets (Steps 1,1a,2,3,4,5) 5

wiki_page 4085324 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Additional Resources Class #3 Additional Resources Class #3 6

wiki_page 4117861 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Class Slides & Videos 7

context_module_sub_header 4066946 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Attachment

TE 598 Class 3 PMR.v3.1.pdf TE 598 Class 3 PMR.v3.1.pdf 9

attachment 4137742 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Class #3 Video Class #3 Video 10

wiki_page 3978883 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Assignments Due 11

context_module_sub_header 4066947 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Deliverable Week #4 - Team Part 1 Deliverable Week #4 - Team Part 1 50 12

assignment 3978888 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Deliverable Week #4 - Team Part 2 Deliverable Week #4 - Team Part 2 50 13

assignment 3978889 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Team Readouts - Week #4 Team Readouts - Week #4 100 14

assignment 3978890 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week #4 - Feb 12: Ecosystems Maps, Interview Plan, Mini Pitches

Week #4 - Feb 12: Ecosystems Maps, Interview Plan, Mini Pitches Week #4 - Feb 12: Ecosystems Maps, Interview Plan, Mini Pitches

Context Module Sub Header

Do This Before Class 1

context_module_sub_header 4066975 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Homework #4 Part 1 - Read/Watch Homework #4 Part 1 - Read/Watch 2

wiki_page 3978884 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Homework #4 Part 2 - Read/Watch Homework #4 Part 2 - Read/Watch 3

wiki_page 3978885 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Homework #4 Part 3 - Read/Watch Homework #4 Part 3 - Read/Watch 4

wiki_page 3978886 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Reference Materials 5

context_module_sub_header 4066976 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Videos Relevant to Class #4 Videos Relevant to Class #4 6

wiki_page 3978891 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Class Slides & Video 7

context_module_sub_header 4066977 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Assignments Due 10

context_module_sub_header 4066978 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Team Readout - Week #5 Team Readout - Week #5 150 12

assignment 3978900 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week #5 - Feb 19: End User Profile, TAM, Persona (Steps 3-5)

Week #5 - Feb 19: End User Profile, TAM, Persona (Steps 3-5) Week #5 - Feb 19: End User Profile, TAM, Persona (Steps 3-5)

Context Module Sub Header

Do This Before Class 1

context_module_sub_header 4067137 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Homework #5 - Part 1 Read/Watch Homework #5 - Part 1 Read/Watch 2

wiki_page 3978894 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Homework #5 - Part 2 Read/Watch Homework #5 - Part 2 Read/Watch 3

wiki_page 3978895 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Homework #5 - Part 3 Read/Watch Homework #5 - Part 3 Read/Watch 4

wiki_page 3978896 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Homework #5 - Part 4 Read/Watch Homework #5 - Part 4 Read/Watch 5

wiki_page 3978897 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Homework #5 - Part 5 Read/Watch Homework #5 - Part 5 Read/Watch 6

wiki_page 3978898 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Reference Materials 7

context_module_sub_header 4067138 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Videos Relevant to Class #5 Videos Relevant to Class #5 8

wiki_page 3978902 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Worksheets (Steps 2,3,4,5) Worksheets (Steps 2,3,4,5) 9

wiki_page 3978901 0

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Context Module Sub Header

Class Slides & Video 10

context_module_sub_header 4067141 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Assignments Due 13

context_module_sub_header 4067144 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Deliverable Week #6 - Team Deliverable Week #6 - Team 50 14

assignment 4141247 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Team Readout - Week #6 Team Readout - Week #6 150 15

assignment 3978911 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week #6 - Feb 26: Full Life Cycle Use Case, High-Level Product Spec, Value Proposition (Steps 6-8)

Week #6 - Feb 26: Full Life Cycle Use Case, High-Level Product Spec, Value Proposition (Steps 6-8) Week #6 - Feb 26: Full Life Cycle Use Case, High-Level Product Spec, Value Proposition (Steps 6-8)

Context Module Sub Header

Do This Before Class 1

context_module_sub_header 4067149 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Homework #6 - Part 1 Read/Watch Homework #6 - Part 1 Read/Watch 2

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Page

Homework #6 - Part 2 Read/Watch Homework #6 - Part 2 Read/Watch 3

wiki_page 3978906 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Homework #6 - Part 3 Read/Watch Homework #6 - Part 3 Read/Watch 4

wiki_page 3978907 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Homework #6 - Part 4 Read/Watch Homework #6 - Part 4 Read/Watch 5

wiki_page 3978908 0

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Page

Homework #6 - Part 5 Read/Watch Homework #6 - Part 5 Read/Watch 6

wiki_page 3978909 0

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Context Module Sub Header

Reference Materials 7

context_module_sub_header 4067241 0

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Page

Videos Relevant to Class #6 Videos Relevant to Class #6 8

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Page

Worksheets (Steps 6,7,8) Worksheets (Steps 6,7,8) 9

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Context Module Sub Header

Class Slides & Video 10

context_module_sub_header 4067271 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Assignments Due 13

context_module_sub_header 4067272 0

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Assignment

BOD Meeting Prep BOD Meeting Prep 150 14

assignment 3978917 1

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Assignment

BOD Meeting Presentations BOD Meeting Presentations 300 16

assignment 4067281 1

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Week #7 - Mar 5: BOD Meeting - Cohort #1

Week #7 - Mar 5: BOD Meeting - Cohort #1 Week #7 - Mar 5: BOD Meeting - Cohort #1

Context Module Sub Header

Class Slides & Video 1

context_module_sub_header 4067318 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week #8 - March 12: BOD Meeting - Cohort #2

Week #8 - March 12: BOD Meeting - Cohort #2 Week #8 - March 12: BOD Meeting - Cohort #2

Context Module Sub Header

Class Slides & Video 1

context_module_sub_header 4067319 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Spring Break - March 19

Spring Break - March 19 Spring Break - March 19

Context Module Sub Header

Spring Break 2025 1

context_module_sub_header 4067326 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week #9 - March 26: Core, Competiton, Customer Acquisition Process (Steps 9-13)

Week #9 - March 26: Core, Competiton, Customer Acquisition Process (Steps 9-13) Week #9 - March 26: Core, Competiton, Customer Acquisition Process (Steps 9-13)

Week #10 - Apr 2: Overall TAM, Business Model Design (Steps 14-15)

Week #10 - Apr 2: Overall TAM, Business Model Design (Steps 14-15) Week #10 - Apr 2: Overall TAM, Business Model Design (Steps 14-15)

Week #11 - Apr 9: BHM & Follow On Markets, Business Model, Pricing, Life Time Value (Steps 15-17)

Week #11 - Apr 9: BHM & Follow On Markets, Business Model, Pricing, Life Time Value (Steps 15-17) Week #11 - Apr 9: BHM & Follow On Markets, Business Model, Pricing, Life Time Value (Steps 15-17)

Week #12 - Apr 16: Sales Process and Cost of Customer Acquisition (Steps 18 - 19)

Week #12 - Apr 16: Sales Process and Cost of Customer Acquisition (Steps 18 - 19) Week #12 - Apr 16: Sales Process and Cost of Customer Acquisition (Steps 18 - 19)

Week #13 - Apr 23: Beyond Unit Economics, Overall Financials, The Rest (Box 8 DE Canvas, Step 20-24)

Week #13 - Apr 23: Beyond Unit Economics, Overall Financials, The Rest (Box 8 DE Canvas, Step 20-24) Week #13 - Apr 23: Beyond Unit Economics, Overall Financials, The Rest (Box 8 DE Canvas, Step 20-24)

Week #14 - Apr 30: BOD Meeting - Cohort #2

Week #14 - Apr 30: BOD Meeting - Cohort #2 Week #14 - Apr 30: BOD Meeting - Cohort #2

Week #15 - May 7: BOD Meeting - Cohort #1

Week #15 - May 7: BOD Meeting - Cohort #1 Week #15 - May 7: BOD Meeting - Cohort #1

Additional Course Resources

Additional Course Resources Additional Course Resources

External Url

Udacity ep245: How to Build a Startup: The Lean LaunchPad Udacity ep245: How to Build a Startup: The Lean LaunchPad 5

external_url 3978848 0

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Attachment

BDN Text .epub BDN Text .epub 6

attachment 3978849 0

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Attachment

BDN text .pdf BDN text .pdf 7

attachment 3978850 0

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Attachment

Blank, HBR Lean Startup article Blank, HBR Lean Startup article 8

attachment 3978851 0

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External Url

Strategyzer Kaufmann From Idea to Business Strategyzer Kaufmann From Idea to Business 9

external_url 3978852 0

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Attachment

Business Model Canvas - digitally fillable Business Model Canvas - digitally fillable 10

attachment 3978853 0

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Attachment

Business Model Canvas Business Model Canvas 11

attachment 3978854 0

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Attachment

Value Proposition Canvas Value Proposition Canvas 12

attachment 3978855 0

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Attachment

Business Thesis Canvas Business Thesis Canvas 13

attachment 3978856 0

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Attachment

Talking+to+Humans.pdf Talking+to+Humans.pdf 14

attachment 3978857 0

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Attachment

Testing+with+Humans+-+nonprofit+edition.pdf Testing+with+Humans+-+nonprofit+edition.pdf 15

attachment 3978858 0

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External Url

Problem Statement Canvas Problem Statement Canvas 16

external_url 3978859 0

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Page

Vojak: Epistemology of Innovation Vojak: Epistemology of Innovation 17

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Page

What is Market Segmentation? What is Market Segmentation? 18

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Attachment

Customer Discovery Interview Plan Customer Discovery Interview Plan 19

attachment 3978862 0

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Attachment

Customer Discovery Interview Tracker Customer Discovery Interview Tracker 20

attachment 3978863 0

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Attachment

Beachhead Market Selection Worksheet.xlsx Beachhead Market Selection Worksheet.xlsx 21

attachment 3978864 0

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Attachment

Customer Roles Worksheet.pdf Customer Roles Worksheet.pdf 22

attachment 3978865 0

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Attachment

Value-proposition-canvas.doc Value-proposition-canvas.doc 23

attachment 3978866 0

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Course Modules

Welcome

Week #1 - Jan 22: Intro & Overview (Step 0)

Do This Before Class 1

Reference Materials 3

Class Slides & Video 6

Assignments Due 9

Week #2 - Jan 29: Market Segmentation, & Beachhead Market (Steps 1-2)

Do This Before Class 1

Reference Materials 3

Class Slides & Videos 7

Assignments Due 11

Week #3 - Feb 5: Customer Discovery - Primary Market Research (Steps 1A)

Do This Before Class 1

Reference Materials 3

Class Slides & Videos 7

Assignments Due 11

Week #4 - Feb 12: Ecosystems Maps, Interview Plan, Mini Pitches

Do This Before Class 1

Reference Materials 5

Class Slides & Video 7

Assignments Due 10

Week #5 - Feb 19: End User Profile, TAM, Persona (Steps 3-5)

Do This Before Class 1

Reference Materials 7

Class Slides & Video 10

Assignments Due 13

Week #6 - Feb 26: Full Life Cycle Use Case, High-Level Product Spec, Value Proposition (Steps 6-8)

Do This Before Class 1

Reference Materials 7

Class Slides & Video 10

Assignments Due 13

Week #7 - Mar 5: BOD Meeting - Cohort #1

Class Slides & Video 1

Week #8 - March 12: BOD Meeting - Cohort #2

Class Slides & Video 1

Spring Break - March 19

Spring Break 2025 1

Week #9 - March 26: Core, Competiton, Customer Acquisition Process (Steps 9-13)

Week #10 - Apr 2: Overall TAM, Business Model Design (Steps 14-15)

Week #11 - Apr 9: BHM & Follow On Markets, Business Model, Pricing, Life Time Value (Steps 15-17)

Week #12 - Apr 16: Sales Process and Cost of Customer Acquisition (Steps 18 - 19)

Week #13 - Apr 23: Beyond Unit Economics, Overall Financials, The Rest (Box 8 DE Canvas, Step 20-24)

Week #14 - Apr 30: BOD Meeting - Cohort #2

Week #15 - May 7: BOD Meeting - Cohort #1

Additional Course Resources